http://www.scmp.com/destination-macau/article/2047180/victoria-beckham-rihanna-celebrities-are-increasingly-trying-their

http://www.scmp.com/destination-macau/article/2047180/victoria-beckham-rihanna-celebrities-are-increasingly-trying-their

“These days, it appears that the most well-rounded<br>and successful celebrities must also be fashion designers, leveraging their style and public profiles into brisk sales on the department store floor…The question most often asked about “celeb-designed” lines is, Just how much do those celebrities have to do with what shows up on the shelves of the stores bearing their names? Do they simply license out their names and then sit on the sidelines, or are they in the design studio, comparing swatches and picking out colour palettes?”

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